Category Archives: Product Management

Topics on Business plan, marketing plan, VOC, customer connect, product launch, product roadmap, business management, marketing requirements, product owner

4 Critical Lessons in Handling Technology Rumors – from Microsoft Silverlight & Digia Qt Case Studies

In most of day to day decisions and choices, we know that the emotions play a strong role. But the technology and engineering should be quite rooted in facts, right? The answer is – not always. While there is good consideration of technical aspects, the emotional aspects can make or break technology trends. Here is… Read More »

Vendor Management: Fixed Price Contract for Risk Transfer? 4 Risks You Still Own in R&D Projects

We have heard this thousand times… Outsourcing greatly helps in managing better. There are variety of ways to design the project contract between client and vendor organizations. Out of the contract types spectrum, two contract types stand out – T&M (Time and Material) where buyer (customer) bears all the risk. On the other extreme, in… Read More »

Growth Crisis of Indian IT-Part3: 5 Benefits of ‘PASS Intrapreneurship’ for Global R&D Centers (and IT Service Providers)

This entry is part 3 of 3 in the series Indian IT: Growth & Innovation Crisis

I spoke about the crisis of service organizations in R&D space – especially in Indian IT context. Also wrote about innovation and new business efforts and why they are not working. Now, it is the time to see what is possible. As mentioned, there is over-supply of senior employees and the numbers keep adding. The… Read More »

Growth Crisis of Indian IT-Part2: 8 Reasons Why New Product & Business Innovation Fails In R&D and Technology Service Organizations

This entry is part 2 of 3 in the series Indian IT: Growth & Innovation Crisis

Business Crisis and Innovation Dilemma I discussed the problem of R&D centers around the globe ‘here’. The case for keeping senior employees is decreasing rapidly. This is the scenario where the organization does not control the product and its road map. The organization entity gets revenue from billing R&D service efforts. Those customers do have… Read More »

Growth Crisis of Indian IT-Part1: How Product Management Function Can Save Careers and Business

This entry is part 1 of 3 in the series Indian IT: Growth & Innovation Crisis

Crisis of R&D Service: You probably know this already. There is a set of organizations which provide services in IT, Engineering and R&D.  This article is about the crisis they are facing today. In particular – about these organizations in India which started booming in late 1990s.  And how they can re-invent. These R&D organizations fall into… Read More »

Internet of Things – Things from MARS and Internet from VENUS: 5 Hidden Challenges for Internet-of-things

The Context: Your company is a maker of a particular type of control device. It could be washing machine, building air-condition  or even a mission critical or life critical device. There are many diverse types of such ‘things’. Each is niche. i.e. there are too many niche, but small specialized industries. Let me call these collectively… Read More »

Innovation: I Believe In World Peace .. And Cloud Computing.

  Ms. Congeniality Year 2000.  Beauty pageant question to Sandra Bullock: “What is the one most important thing worlds needs ? “ Sandra Bullock: “Harsher punishment for parole violators” Total Silence. She adds “..World Peace”.  Now all the cheers and claps.  Like world peace in Ms. World, it is Cloud in technology sector. Today we… Read More »

Marketing Director: Marketing Strategy For The Portfolio

This entry is part 6 of 12 in the series Tech Company Casestudy

Marketing Director: What Is He Up To ? The Portfolio As marketing director, he takes care of video software products and services portfolio. In the video products portfolio, OVES will be the first cloud based service. Apart from this, he is responsible for marketing of video related tools and online services. The customers include both… Read More »

Product Marketing Manager: The Job of Showing The Money

This entry is part 5 of 12 in the series Tech Company Casestudy

One of the key jobs of the product manager is to make the business case. She is passionate about a new service OVES. She has put in lot of effort to understand similar services, upcoming ones in market, think of differentiating features, estimating revenue potential and so on. For the project, she is going to do… Read More »