Tag Archives: technical marketing

Growth Crisis of Indian IT-Part3: 5 Benefits of ‘PASS Intrapreneurship’ for Global R&D Centers (and IT Service Providers)

This entry is part 3 of 3 in the series Indian IT: Growth & Innovation Crisis

I spoke about the crisis of service organizations in R&D space – especially in Indian IT context. Also wrote about innovation and new business efforts and why they are not working. Now, it is the time to see what is possible. As mentioned, there is over-supply of senior employees and the numbers keep adding. The… Read More »

Growth Crisis of Indian IT-Part2: 8 Reasons Why New Product & Business Innovation Fails In R&D and Technology Service Organizations

This entry is part 2 of 3 in the series Indian IT: Growth & Innovation Crisis

Business Crisis and Innovation Dilemma I discussed the problem of R&D centers around the globe ‘here’. The case for keeping senior employees is decreasing rapidly. This is the scenario where the organization does not control the product and its road map. The organization entity gets revenue from billing R&D service efforts. Those customers do have… Read More »

Lead Architect: Clarity of Technical Roles (Or Lack of It)

This entry is part 11 of 12 in the series Tech Company Casestudy

The Lead Architect in this company is a rather new role. The person who is playing the role had made valuable contributions in the past in some of the products. He is very good in technology and also has deep understanding of the products. He is well networked with technical community. In the past he… Read More »

Marketing Director: Marketing Strategy For The Portfolio

This entry is part 6 of 12 in the series Tech Company Casestudy

Marketing Director: What Is He Up To ? The Portfolio As marketing director, he takes care of video software products and services portfolio. In the video products portfolio, OVES will be the first cloud based service. Apart from this, he is responsible for marketing of video related tools and online services. The customers include both… Read More »